What
is the Event Game?
The Event Game is a systematic method for evaluating and
improving public events such as festivals, fairs and markets.
Participants are volunteers who represent all aspects of the
event such as artists, vendors, event planners and the general
public. The process is based on the Project for Public Spaces'
Place Game and starts by going to a public event with a trained
Lively Omaha facilitator.
In contrast to the Place Game, the Event Game focuses on
functions such as food service, entertainment, and activities.
By watching and listening, you begin to understand how that
event is structured and what it means to you and your neighbors.
You decide what you like and what you don't like about the
event. You brainstorm about what could make the event better.
What makes an Event Great?
The Event Game is based on the key factors that make a great
public event. You are at a successful event if you see:
A Clean and Safe Area
People will attend an event if they expect their basic needs
will be met. They look for events that are attractive, well
maintained and afford comfortable seating

Good Visibility and Movement
Event goers want to be able to identify the event from a
distance and have good clean signage to guide them around.
They want to be able to reach the event by transit and walk
the event grounds with ease.

Things To Do
Successful events have a variety of high quality activities
that attract people of all ages and backgrounds. They are
busy but not over crowded and make good use of space.

People Friendly
You will see people in groups and feel a sense of pride and
ownership at a great event. There will be volunteers to help,
and diverse ethnicities and ages present.

How is the Event Game Played?
Lively Omaha created the Event Game to help communities evaluate
their public events. First we look at the functions and activities
that go on at the event. Then we set up functional areas to
be evaluated such as food service, entertainment, artists,
vendors and family activities.
We use a simple and systematic scheme to play the Event Game.
We create teams of 3 to 6 people who focus on each function
or activity. Accompanied by a trained facilitator, the groups
begin by looking, listening and walking around the event and
asking questions of participants. Then we discuss and decide
how well the event works based on the four criteria: uses
and activities, comfort and image, access and linkage, and
sociability.

To do this we use a simple form to guide our evaluation.

Then we begin thinking about ways to improve the place by
brainstorming ideas as a group.

We then discuss and share our ideas with other Event Game
groups and record our findings, guided by Lively Omaha staff
and volunteers. You can see the results of several Event Game
sessions conducted right here in Omaha by clicking on these
links:
To request an Event Game for your group or organization contact
Lively Omaha.
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