rc goals

Did you know that Americans collectively use an average of 26 billion gallons of water each day or that almost one-third of the residential waste generated in the United States is packaging? We want to grow and prosper as a city, but we want to do so in a responsible way, one that respects the planet’s finite resources. Thinking about what we use and how we use it is not only responsible but could jumpstart a local green economy that provides jobs and taps into our population’s ingenuity and productivity. The five goals in the Resource Conservation section of the Environmental Element seek to help the city conserve its natural and material resources by using its human capital.



Conserve and protect the high quality of water resources for future generations through educational, technological and policy solutions.

Air and Climate

Develop and implement action-oriented strategies that pursue continuous improvement of air quality, reduce greenhouse gas emissions, incorporate climate change resilience and measure progress regularly; report these findings to the community to stimulate the appropriate action(s).


Meet energy demand by continuously improving efficiency and encouraging the supply of diversified, renewable and sustainable energy systems.

Materials: Purchasing, Waste/Recycling

Maximize the use of standardized processes that promote environmentally-preferred, appropriate purchasing and aggressively divert materials from the landfill toward a zero waste goal that also promotes the concept of rethink, reduce, reuse and recycle.

Human Resources: Green Jobs, Technology

Promote market transformation, new business attraction, existing business improvements, workforce development, behavior and leadership in order to maximize the social, environmental and economic benefit of resource and energy conservation.